Real estate CRM for India's brokers and builders, built around your Buyers
Active requirements, this week's site visits, collections and expiring agreements on one dashboard that says Buyers.
- 15-day free trial
- Buyers, not customers
- Human support on every plan
Three things you already know.
The problem, in your words
A buyer's requirement, three bedrooms, a particular area, ready to move, is in a WhatsApp chat. Matching it to a listing is memory.
Site visits are fixed on calls and forgotten. Which visits happened this week, and what the buyer said, nobody wrote down.
Token amounts and brokerage are collected in stages, and the outstanding is worked out from bank statements.
Buyers, not customers.
The solution, in a real estate's own terms
Selfeey calls them Buyers. The brokerage's Business Dashboard opens on Active requirements, Site visits this week, Collections outstanding and Agreements expiring; your Properties & Services catalogue, a stage board for every buyer, leads with source and score and collections as dues sit in one workspace, and the AI answers the office number.


Each one is on in the demo workspace today.
Six things it does for a real estate
Business Dashboard
Open requirements, the week's site visits, what is still to be collected and which agreements run out, on one screen. Each tile opens the list behind it.
- Active requirements
- Site visits this week
- Collections outstanding
- Agreements expiring
Module: Business DashboardStage boards: every buyer
Each buyer moves across the board from the first enquiry to registration. The team sees every deal at its stage, on one screen.
- Enquiry
- Site visit
- Negotiation
- Token
- Registered
Module: OperationsLeads with score and source
Every enquiry from a portal, a call or a referral is a lead with its source and a score. The team calls the warm ones first.
Module: CustomersBuyer 360 timeline
The requirement, every site visit, every call, every quotation and every payment on one buyer record. Whoever picks up the deal reads the whole history.
Module: CustomersDues and instalments: token and brokerage
Token, brokerage and stage collections are one schedule per deal. Collections outstanding on the dashboard is the sum now due.
Module: OperationsAI answers your calls
While the team is out on site visits, the AI answers the office number, notes the caller's requirement and logs the call. The enquiry is in Selfeey before the team is back.
Module: AI Employees
15 days free, then 20% off when billed yearly.
The plan we recommend: PRO Ultimate
PRO Ultimate
Sales, marketing, support and voice, with AI employees — the full platform.
₹2,800per user / month, before tax
₹2,240 a month when billed yearly · save 20%
Standard, for the basics
Sales, customers, billing and reports for a small team.
₹950per user / month, before tax
The Business Dashboard, packages, dues, stage boards and attendance are on PRO Ultimate and Business Suite.
Plain answers, nothing in small print.
Questions a real estate owner asks
How is a buyer followed from enquiry to registration?
Each buyer sits on the stage board at their stage: Enquiry, Site visit, Negotiation, Token, Registered. Each entry opens the buyer's record with the requirement, every visit and every payment.
Does Selfeey call them Buyers, not customers?
Yes. For a brokerage, the Customers module is called Buyers in the sidebar, in every page title and on the add button. Leads stay Leads.
Does the AI make calls to my customers?
No. The AI answers the office's number when nobody can pick up, notes what the caller needs and logs the call in Call history. It never dials out.
Which plan does a brokerage or builder need?
PRO Ultimate, at ₹2,800 per user per month before tax, or ₹2,240 a month when billed yearly (20% off). Standard, at ₹950 per user per month, covers the basics: sales, customers, billing and reports for a small team.
Where is my buyers' data stored?
In India. Selfeey's database runs in Amazon Web Services' Mumbai region (ap-south-1), and access is by role, so each member of your team sees what their role allows.
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Start with your real estate today
15 days free on every plan, then PRO Ultimate at ₹2,800 per user per month before tax.
Human support on every plan, including the trial.