Selfeey vs LeadSquared: an honest comparison for Indian businesses
LeadSquared and Selfeey side by side for Indian businesses: plans, pricing, WhatsApp, AI, HR, billing and trial length, from public pages, dated.
Neither product is wrong; they are built around different things.
What each one is built around
LeadSquared is a capable marketing automation and sales CRM with a strong presence in Indian education, financial services and healthcare, priced per account per year. Selfeey is a capable product too. This page compares what each public pricing page says, and who each product suits.
Selfeey is built around one login for the whole business: Indian-language AI call answering, WhatsApp from your own business number, and HR and billing in the same login as sales — with customisation to your industry and workflow at no extra cost.
LeadSquared's pricing page lists its marketing automation plans and asks you to contact sales for the Sales CRM. If you run a large lead-generation operation and want a sales conversation before you buy, that model may suit you. If you want to start on your own numbers in minutes and pay per user, read on.
Nine rows, both columns from the public record, the date and the link under the table.
The facts, row by row
| What you are comparing | Selfeey | LeadSquared |
|---|---|---|
| Plans | Standard, Business Suite and PRO Ultimate | Marketing Automation: Marketing Pro and Marketing Super (billed annually); Sales CRM: contact sales |
| INR entry price per user per month | From ₹950 per user per month on Standard (monthly billing, excluding tax); 20% less on annual billing | No per-user figure is shown; Marketing Pro is INR 90,000 and Marketing Super INR 1,49,000 per account per year, billed annually |
| WhatsApp (own business number, templates, campaigns) | Yes: your own WhatsApp business number via MSG91, approved templates and the inbox on every plan; WhatsApp, SMS and email campaigns on Business Suite and PRO Ultimate | Not shown on the pricing page |
| AI employees that reply, follow up and remind under approval | Yes, on PRO Ultimate: AI employees reply, follow up and prepare reminders, and the approvals queue holds what they prepare until you approve it | Not shown on the pricing page |
| HR (attendance, leave, payroll) | Employee records, staff attendance and payroll on every plan; leave requests and approvals on Business Suite and PRO Ultimate | Not shown on the pricing page |
| Billing (invoices with payment links, reminders) | Invoices with payment links on every plan; payments, reminders and ageing on Business Suite and PRO Ultimate | Not shown on the pricing page |
| AI call answering in Indian languages | Yes, on PRO Ultimate: the AI answers your inbound calls in Indian languages, takes the details and hands over to you live; every call is logged | Not shown on the pricing page |
| Customisation at no extra cost | Yes: Selfeey is customised to your industry and workflow at no extra cost | Not shown on the pricing page |
| Free trial length | 15 days | Trial length not shown on the pricing page |
Source: LeadSquared details checked on at LeadSquared pricing page. “Not shown on the pricing page” means that page does not say. Selfeey details are from its own plan registry and price list on the same date.
Competitor details are from their public pricing pages on the date shown and may change; trademarks belong to their owners.
When LeadSquared fits better, this page says so.
Who should pick which
Pick LeadSquared if
- You run high-volume lead generation and want a marketing automation suite priced per account rather than per user.
- You want a sales-led purchase with a team that scopes the setup with you.
- Your organisation already runs call-centre style sales processes that LeadSquared is built for.
Pick Selfeey if
- You want to see the price per user on the page, start a trial and pay only when you decide to stay.
- You want AI that answers inbound calls in Indian languages and WhatsApp from your own number in the same login as your customers.
- You want HR and billing — attendance, payroll, invoices with payment links — alongside sales, customised at no extra cost.
The three questions people ask before switching.
Frequently asked questions
Why is there no per-user price for LeadSquared in the table?
On the day we checked, the LeadSquared pricing page showed per-account annual prices for its marketing plans and asked you to contact sales for the Sales CRM. The table says exactly that rather than guessing.
Can a small team use Selfeey?
Yes. Every plan is priced per user per month, you choose the number of users at the payment step, and there is a 15-day free trial first.
Is the comparison up to date?
Competitor details were read from the public pricing page on 7 October 2026, and the page is linked under the table so you can check it yourself.
Try Selfeey on your own numbers
One login for calls, WhatsApp, sales, HR and billing — customised to your industry at no extra cost.
15-day free trial on every plan.